Targeted, ethical ads for mental wellness professionals.
Google Search and Meta ads built around the mental wellness journey — not fear-based copy, no exploitation of vulnerability. Just honest, targeted reach that connects the right people with the right practitioner.
Most therapists and psychologists in India have a website. Almost none of them appear when a potential client types "therapist near me" or "anxiety counsellor Bangalore" into Google.
You spent years building your expertise. Your website sits on page four — behind directories, behind larger clinics, behind practitioners who figured out Google before you did.
The problem is not your practice. The problem is that nobody built your digital presence with mental wellness in mind. We did.
"The gap between having a website and being found is where most practices lose clients they never knew existed."
Google Business Profile
Set up, verified and fully optimised so you appear on Maps when someone searches for a therapist in your city. Most practices have this set up incorrectly — or not at all.
Keyword research for mental wellness
We find the exact phrases your ideal clients search — city-specific, condition-specific, profession-specific. Not "therapy" — "CBT therapist for anxiety Pune."
On-page optimisation
Titles, headings, content structure and page copy rewritten so Google understands exactly what you offer and who you serve.
Technical audit and fixes
Page speed, mobile experience, indexing issues. The invisible problems that quietly kill rankings without anyone noticing.
Content strategy
A long-term plan for building authority in the mental wellness space. Each piece of content compounds. Six months from now it is still working for you.
Monthly reports in plain language
Where you rank, what changed, what is next. No jargon, no padding, no vanity metrics. Just what matters to your practice.
Meta campaigns on Instagram and Facebook targeting people who match the profile of your ideal client — by location, interests, life stage and behaviour. Content-led ads that educate and build trust before asking for anything. No pressure, no urgency, no exploitation of vulnerability.
No fear-based copy. Ever.People who have seen your content, visited your site or engaged with your profile are retargeted with specific service-focused ads. We test messaging carefully — what resonates with someone considering therapy versus someone ready to book is different, and we write for both.
Ethical retargeting only.When someone types "therapist for anxiety Pune" into Google, they are ready. Search ads put you in front of that exact person at that exact moment. We bid on the terms your ideal clients actually use — condition-specific, city-specific, intention-specific — and track every enquiry back to its source.
Every rupee tracked to a real enquiry.Advertising in the mental health space requires a different set of principles. Content that exploits fear or loneliness might generate clicks — but it damages trust, and in this industry trust is everything. Every ad we write is reviewed through one question: would this make a vulnerable person feel seen, or preyed upon?
fear-based ads. Ever. We reach people with honesty — not by amplifying their pain.
platforms covered — Google Search and Meta. Each one reaches your ideal client at a different point in their journey.
industry served. Mental wellness only. Which means we already know the keywords, the copy ethics, and the conversion patterns.
No commitment. No pitch at the end. Just an honest look at your current visibility and a clear picture of what it would take to improve it.